01 — Case study — 2024

Safeway

Enhanced platform features and customised UI themes for one of the largest grocery chains in the United States.

Client

Safeway

Role

Frontend Developer

Year

2024

Duration

4 months

Stack

React.js · JavaScript · State Management · SEO

Visit live site

4mo

Engagement

Technologies used

Live

Site status

— The challenge

Where it started.

Safeway needed deeper customisation of its existing storefront — themed pages, promotional flows, and improved data integration without disrupting a live high-traffic experience.

— The approach

How we worked.

Shipped feature updates inside the existing React.js architecture, refined state management, and aligned new UI themes with the broader brand system. Worked closely with cross-functional teams on SEO and accessibility.

— The outcome

What shipped.

Improved UI consistency, faster perceived performance, and a more cohesive user journey across the catalog, promotional surfaces and checkout entry points.

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