02 — Case study — 2023

Kiehl's

A premium skincare storefront tuned for clarity, conversion, and the kind of detail luxury customers notice.

Client

Kiehl's

Role

Frontend Developer

Year

2023

Duration

5 months

Stack

React.js · E-commerce · Performance · UX

Visit live site

5mo

Engagement

WCAG conformance

Live

Site status

— The challenge

Where it started.

Premium skincare shoppers expect imagery, copy, and motion to feel considered. The team needed faster PDPs and a smoother review-led purchase journey across global markets.

— The approach

How we worked.

Refactored product detail components, tuned image strategy, and implemented review and recommendation patterns inside the existing React stack. Audited the experience for accessibility along the way.

— The outcome

What shipped.

Quicker page renders, an editorialised PDP feel, and an experience that holds up against the standard Kiehl's customers expect from the brand.

— Next case

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